On 21 June 2018, the German Association of Electrical Wholesalers (VEG) held their Annual General Meeting in Bonn. More than one hundred guests, manufacturers and installers, followed their invitation. Thus in the afternoon over two hundred key market players joined a critical discussion on various aspects of data flow along the value chain.
Ansgar Redder of ETIM Department Digitale Schnittstellen (digital interfaces) described the current state of the new interface for the German market of electrical products, called ELBRIDGE. ELBRIDGE connects product configurators of manufacturers to online shops of electrical wholesale. The ultimate goal is to provide B2B customers with a smooth transition from product composition and customization at the manufacturer’s site to a ready-to-order shopping basket in the wholesaler’s web shop. The project ETIM association supervises the project, which is a perfect match, as ETIM has more than 20 years of experience in successfully promoting a uniform classification for technical products in Germany and beyond.